Every tool a modern dental practice needs — built and owned by you.
Not rented from ProSites. Not locked into a platform you can't leave. Custom-built, fully owned, and designed to grow your practice for years to come.
Search Dominance
90+ Geo-Targeted Landing Pages
You offer 15 services across 6 service areas. We build a dedicated, keyword-optimized page for every combination: "Dental Implants El Dorado Hills," "Teeth Whitening Folsom," "Pediatric Dentist Cameron Park," "Emergency Dentist Rescue." That's 90+ pages targeting real patient searches — each one written from scratch with local context, not boilerplate.
Search Dominance
110+ Page Site — Up from 25
Your ProSites site has 25+ pages, but every service page runs identical generic copy with no local keywords. Add our 90+ geo-targeted pages to the core site (about, team, gallery, reviews, FAQ, contact, insurance, blog) and you're looking at a 110+ page site that dominates local search — replacing 25 boilerplate pages that rank for nothing.
Content Engine
Monthly Blog & Article Strategy
Targeted articles answering the questions your future patients are already asking: "Best family dentist in El Dorado Hills," "Do I need a crown or a filling," "What to expect at your first dental visit." Each post is structured for Google AI Overviews and LLM citation.
Reputation
Automated Review Generation
Post-appointment email and text sequences that make it effortless for patients to leave a Google review. You have 1,755 reviews across five platforms — this system is how you grow that to 2,000, then 2,500. Automated, branded, and consistent.
Lead Capture
Smart Forms + AI Auto-Response
Every contact form, appointment request, and new patient inquiry gets an instant, intelligent response — even at 11pm on a Saturday. Your current site has no contact form and no online booking. Leads are walking away because the only option is a phone call.
Visual Proof
Before/After Gallery with Cases
Your ProSites site has a Smile Gallery section — but the Restorations and Cosmetic pages have limited real case content. A full gallery with documented cases, consent management, and filterable categories turns browsers into booked appointments.
Social
One Photo, Every Channel
Your Facebook shows birthday celebrations, community involvement, and team moments — great content that never reaches your website. One photo upload feeds your site, Instagram, Facebook, and Google Business Profile simultaneously.
Trust
Video Testimonials
Real patients telling their story on camera. A 30-second video of Dave calling your practice "a unicorn" or Ann explaining why she drives 45 minutes does more than any stock photo ever could. We build the capture workflow and the display system.
AI Visibility
ChatGPT, Perplexity & AI Overviews
When someone asks ChatGPT "best dentist in El Dorado Hills," will it mention Edwards & Everhart? Right now — no. With structured data, llms.txt, and entity-rich content, we make sure AI platforms can discover and recommend your practice by name.
Google Profile
Google Business Optimization
Your GBP listing should work as hard as your website. Optimized categories, service descriptions, Q&A management, weekly photo updates, and post scheduling — all synced with your website content strategy for maximum local visibility.
Reputation
AI-Powered Review Responses
Every Google, Yelp, and Facebook review gets a personalized, professional response — drafted by AI, approved by you. You already respond to some reviews (and do it well). This system ensures every single one gets acknowledged, building trust at scale.
Ownership
Your Code. Your Data. No Lock-In.
Your current site is powered by ProSites. You don't own the code. You can't take it with you. We build on open-source technology — Next.js, Supabase, Vercel — and you own every line of code and every byte of data.
Intelligence
Analytics & Reporting Dashboard
Know exactly which pages bring in new patients, which services are searched most, and where your traffic comes from. Custom dashboards built for dental practices — not generic Google Analytics you never check.
Custom Systems
Dental-Specific Integrations
Online booking with provider selection (no Zocdoc fees), HIPAA-aware patient intake forms that pre-populate before arrival, membership plan management, automated appointment reminders via text and email, and gift card purchasing — all custom-built for your workflow.
Direct Integration
Dentrix API — Real-Time Scheduling
Your practice almost certainly runs on Dentrix (you're already in the Henry Schein ecosystem via DemandForce). Dentrix has a full developer API through the Henry Schein One API Exchange — 140+ authorized vendors already use it. We connect directly: real-time appointment availability on your website, online booking that writes straight into your Dentrix schedule, patient intake forms that sync to their chart, and automated reminders — all without a DemandForce middleman. Your website becomes the front door to your practice management system.
Compliance
ADA / WCAG 2.1 Website Compliance
ADA website lawsuits are surging — California businesses are prime targets under the Unruh Civil Rights Act, with statutory damages of $4,000+ per violation. California SB 748, along with federal ADA requirements, mandates digital accessibility for public entities and local government websites, requiring WCAG 2.1 Level AA compliance by April 2026 — and private businesses are expected to follow. Your ProSites site was not built to these standards. We build your site WCAG 2.1 AA compliant from day one: proper contrast ratios, screen reader support, keyboard navigation, alt text, and ARIA labels throughout. Compliance isn't optional anymore — it's protection.
